I like the idea of the double play editions because I regularly lend films to friends and not many of them have blu ray capabilities. Also, I like the ability to watch a movie anywhere (on my laptop, at a friends, etc) so the added DVD makes that possible for me.
Personally I really like the posters and will be sorry to see them go if I decide to buy the unlimited editions, however I have no interest in art cards or comic books.
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