It's getting a lot of attention here in the states, it's the biggest unrated release of a film since the original DAWN OF THE DEAD.
They're saying if it does well, it could lead to more unrated releases here which of course could be a godsend, but in the other hand could be a curse.
It could go one of three ways;
1) It does well, and suddenly, releasing unrated films in the theaters becomes the "in" thing. Well my problem with that is the gimmick studios have been using for years to push DVD sales will go down the toilet - no more "exclusive" unrated director's cuts, no more, "too scary for theaters" taglines on the artwork, could potentially effect DVD/Blu Ray sales in the long run.
2) It fails miserably and it will take another 30 odd something years for another unrated film to give it a shot.
3) It does well - same scenario, different outcome - and suddenly movie goers are demanding unrated features, which not every studio is going to support, hindering the box office cash in for other rated films.
Then again who knows what could really happen but this is how I feel it may effect the market, but it might have no effect, it might be a box office smash or a stinking bomb, and nothing could happen. Guess that's one out of four scenarios.
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