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I would push for Night of the Demon as if its a Shameless exclusive then alot of folk who want this film but dont buy UK versions would have to buy the Shameless release and it would introduce them to the high quality product that Shameless is becoming known for and get the Shameless brand established as an alternative to importing, then do 'House by the Cemetary' to keep the interest and sales high .
Two titles like that back to back could do Shameless alot of good as people could see that there IS a dedicated serious option to importing those rare films now.
Once people buy one Shameless disc the quality of the product will spark interest in the rest of the catalogue .

Thanks for the answer about the cannibal flicks Almar, very decent of you to take the time to explain as im sure you've a pretty busy schedule , much appreciated.