So most of you by now know (or may have gathered) I'm a sucker for the old days of video - especially the branding. The lurid yellow tones of Shameless seem to have been popular and with Arrow Video we're going for clinical white cases and white bordered sleeve to really let the lurid artwork sing out.
That's only part of it though - to be properly cool you have to have a brand ident to make people weak in anticipation of what's about to play out. So an all-new old skool Arrow Video has been commissioned and here it is...
This was designed by Dean Harmer at aitch : creative limited after a barrage of suggestions I threw at him and what I love the most is that it looks proper analogue old!
