"Next, we have the Ellison Oswalt’s Tumblr. On it, the character (played by Ethan Hawk in the film) details his creative process, discusses inspiration, and doles out info on the book he is writing in the film. It’s a wonderfully meta idea that’s executed very well, coming off as a genuine writer’s journal. As a nerd for writing about writing and fourth wall breaking viral marketing, the blog offers a lot of appeal and I highly suggest following it."
Sinister gets a new poster and character blog - Horror Movie News | Arrow in the Head