I remember when Redemption were releasing their videos in the UK during the 90s, their video sleeves were stored together within the horror section. I don't know whether this was a policy encouraged by Redemption themselves, or it just evolved, but those black and white covers and white spines were certainly eye - catching and stood out as something different.
How about Shameless persuading the likes of HMV etc to do the same with their DVDs?
Those eye - popping yellow covers do stand out already, but having them all together in one section ( rather than being scattered about ) would surely attract even more attention? Plus, it would alert the casual browser / shopper as to all the other goodies you have released. Just an idea - but any thoughts?
