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Originally Posted by bdc  Nice reviews for The Undertaker...and people seem to be surprised Bill is bitter...  |
Yes, the internet can be a breeding ground for this kind of thing, unfortunately.
I mean look at Arrow - they get their fair share of bad reviews, but are always quick to sort things out when they do screw up. However it has bred a few 'bad apple' reviewers here and there, who seem hell bent on seeing them fail and almost enjoying it when they do, just so they can post a scathing review.
This may be true for Code Red also, but Bill propagates this even further by fanning the flames and speaking very publicly by moaning and insulting his customers. A key rule to manage a successful business is to NEVER insult your customers... because all they're going to do is shun you and many will even plant bad reviews in 'revenge'. This is one of the key reasons why Code Red haven't been as successful as they could have been.
Every cult label goes through the same issues, but you don't see Scream Factory, Shameless, Arrow, Synapse, Severin et al insulting their customers. They just ignore it and carry on. Bill needs to realise that the majority of cult film fans are highly opinionated, volatile, whiny little shits, and stop all the provocation, otherwise he may need to find a new business!
