I'll leave that question to the big men upstairs, maybe almar can answer that one for you!
The sleeves really worked. I work for "A major High Street DVD Retailer" and the DVDs relly pop out of the horror section. Most horror sleeves have fairly generic photoshop heavy sleeves that use lots of blacks and dark browns, so having a luminous yellow box with a bright, early 80s inspired cover meant that the product lept off the shelf, really catching the eye.
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