[Demdike@Cult Labs]

The Green Inferno opened with $3,494,000.

This is what Box Office Mojo had to say in their forecast. Interesting reading as it would appear to be in profit already.

The most fascinating new release I've seen in some time is BH Tilt's approach to Eli Roth's cannibal horror The Green Inferno. The film was originally picked up out of the 2013 Toronto Film Festival, but trouble between Open Road and the film's financier, Worldview Entertainment, took it off the 2014 release schedule. It eventually found a home at Blum's BH Tilt, which debuted the fun, low budget thriller Creep on Netflix earlier this year, but is now taking things straight to theaters... 1,540 of them to be exact.

Roth hasn't directed a feature film since 2007's Hostel: Part II, which didn't live up to the original or his debut feature, 2003's Cabin Fever. All things considered, the decision from BH Tilt to aggressively target more than 1,500 theaters with an R-rated film with a rating reason that includes phrases such as "aberrant violence and torture", "grisly disturbing images" and "brief graphic nudity" is bold, but will it pay off?

The studio's stated goal is an opening weekend around $4-5 million as Tilt paid under $1 million to acquire Inferno, but an opening in the realm of $2.3 million seems more reasonable. I'm basing this off very little as this is new territory and perhaps it will be a "shame on me" moment. Doubting Jason Blum seems a little unwise as he's done wonders with low budget releases, but with lackluster reviews and a primarily digital marketing campaign (I finally saw some trailers on television during last week's "South Park"), it's hard to imagine this one attracting too much of an audience. Tilt insists, however, the 1,539 theaters were chosen "because they are historically frequented by die-hard horror fans." Will be interesting to see how it turns out.