The blu-ray is exclusive to Zavvi and is not a steelbook as listed on the link. The general release is dvd only like much of the genre movies in the UK nowadays. It is the fourth release by Studio Canal in their Zavvi limited red case horror blu-ray exclusives of 500 units which also includes Clown, The Asylum and We Are Still Here.
It is a great movie well worth picking up as saw it twice on the big screen.
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