I think with Eli Roth was that when Cabin Fever came out there was a lot of hype that he (along with Rob Zombie) were the new masters of horror, and alot of hype seemed to be coming from Roth himself and his associates. So of course there was going to be backlash.
Personally I thought his Thanksgiving trailer was the best part of Grindhouse but pretty much hated everything else he's directed (although I haven't seen Green Inferno, can't stand cannibal films).
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