Quote:
Originally Posted by Demdike@Cult Labs  The semi final on ITV had a peak viewing of 26.5million and an 83% tv audience share. That's without those who watched in parks, pubs and clubs.
No wonder rights to sporting events go for so much money as tv companies bid for them. |
In America the Superbowl is watched by so many viewers here what it can cost just to advertise .
Bowl XLIX, also broadcast by NBC, surpassed that record with a base price of $4.5 million. Media executives projected that the cost of a 30-second commercial could exceed $5 million at Super Bowl 50, a figure that CBS confirmed