Answer: When its a psychological thriller.
When its a meditation on faith.
When its a spiritual detective story.
Plainly and simply its when your a director whose made a horror film and your a little embarressed about the fact!
If like me, you spent your formative years in the late eighties and nineties, as the italian film industry wheezed its last and Horror all but dissappered you may have noticed how the genre was ometimes 're-defined....