22nd August 2016, 08:54 AM
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 | Cult Veteran Good Trader | | Join Date: Jan 2009 Location: Here there and everywhere | |
Quote:
Originally Posted by Nosferatu@Cult Labs  One might reasonably expect that a big budget film from a well-known franchise – the next Avengers movie, for example – would need very little in the way of publicity, but do you really think Marvel/Disney wants to take the risk of people going purely due to word-of-mouth? I don't, and believe they want as much exposure as possible to guarantee bums on seats and as many watching the film in cinemas as possible.
In terms of counter-programming, smaller movies rely on word-of-mouth, adverts in magazines, on radio, and TV, using a relatively small budget to reach the target audience (those not interested in whatever blockbuster is going to dominate the cinemas at the time) with minimal financial outlay. | You be surprised how many people i know that dont watch many films outside the Hollywood/ Blockbuster zone and think they be rubbish because its not a success if it hardly gets much publicity. And can barely name a film if it isnt.
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