I agre Almar. I have been a buyer on Play.com week in week out for years and would never have looked in the 'adult' section of the site . Instead I opted for (saviour of the month) HMV where it was easy to find.
Considering Play's market share (a good second place to Amazon) of the online DVD retailing market it would definitely be worth a campaign to get it shifted onto their 'mainstream' new release slate.
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