I think the reviews quoted in the original post are rather off, I certainly wouldn't rank this as a kids or a family film. Unfortunately as soon as you get a child lead actor people will automatically assume that it is a kids film. I would say that this is certainly an adult targeted movie, the tone is too dark and surreal and the pacing too slow for this to really appeal to families/children. It is certainly nothing like Gremlins, Monster Squad etc. and I'm glad to see the Blu-ray case does not seem to try and sell it as such.
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