As Shameless are still a fairly new (and small-scale) company, I think testing the water with cheaper-to-make DVD versions are good way of establishing a market demand for certain titles (i.e. good sales of NYR = later special edition DVD & BD release), but as it has been stated on here (to my surprise) many times, that over-the-counter retail sales of Shameless' titles still make up the biggest proportion of their total sales.
This implies that the majority of customers don't/seldom shop online, and therefore probably won't have imported a copy of this title from overseas.
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