Just to further add to what I said above, I think if Arrow keep releasing the odd Steelbook on top of the Limited Edition and the Unlimited Edition things could get a little confusing for the consumer. Three editions of one title at release, all with various prices and attributes. We've already seen with Demons lots of confliction and moaning. Add in the Unlimited Editions when they're eventually in sync in August, and I think for the uninitiated (and perhaps even the retailer) things will become confusing, and will perhaps even impact spur of the moment sales.
Personally I'm happy with Unlimited Editions and the odd Steelbook. Clearly I seem to be in the minority though
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