I experienced the wonder that is 4D cinema today, at Lego Land at the Trafford Centre in Manchester. Basically it's standard 3D cinema but with interactive effects: sprays of water for rain; smoke machines for fire; wind machines and foam falling from the ceiling for snow and ice. It was f*cking great, though I did duck out when the Lego versions of "Water Power" and "Slaughtered Vomit Dolls" were announced.
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