It was a studio bandwagon mate.It kinda rolled on from the success of SILENCE OF THE LAMBS...Remember films like FALLEN,THE BONE COLLECTOR and COPYCAT?
Now,these are no classics,but I was chuffed when studio produced films like URBAN LEGENDS,BRIDE OF CHUCKY,I KNOW WHAT YOU DID LAST SUMMER and VALENTINE began spouting their heads.As I say,they may not have been classics,but they began to steer horror films back to their origins and away from the 'glitz' of big star casts and mediocre serial thrillers.......