I would also add that films that try to please everyone end up with the 'transformers effect' with budgets so high on films and marketing so expensive the latest blockbusters need to be mega hits in order to survive. That aside we still have directors like Jim Jarmusch, Quentin Tarantino, Gaspar noe, Paul thomas anderson, wes anderson ect ect making films with clearly marked identity. About the best Blockbuster material imo is the Marvel cinematic universe stuff (by that i mean the in-house disney stuff) which actually manages to throw in some interesting subject matter into the film. (Captain America Winter soldier with its critique of the militeristic survelillance society) as well as letting the films retain some of their directors own personal identity.
Guardians of the Galaxy may be a mega budgeted blockbuster but its still clearly and identifiably a James Gunn film.
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