My explanation was rather long and tedious - in essence when you pull the Blu-ray out of the slipcase it'll have no back of pack - it'll be a sleeve front on both sides, pull the sleeve out and flip it over and you have two more sleeve fronts - only the slipcase will have the back of pack and the front will be a white frame with a cut-out cellophane covered hole through which you'll see the artwork.
Do say if it still doesn't make sense - as far as I know it's a wold first - we've had to get this specially created. The idea is very simple but seemingly a new one.
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