I think the DVD idea is a good business decision, if they end up with a transfer that doesn't really pass muster in HD and they know the flack will start, they can still put out a less expensive DVD and shift some units where the transfer is more appropriate to SD, and it gives them double the shelf space and exposure in retailers, of course it also carries a risk that they make even less per unit on DVD but it's all dosh in the bank.
(and I agree they do look pretty cool)
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