[Demdike@Cult Labs]

Originally Posted by Nosferatu@Cult Labs

There are obvious exceptions, such as the Bond films, but whether they factor the product placement and adverts into the promotion budget, reducing it significantly, would be interesting. Going to the cinema before SPECTRE was released was weird because I occasionally saw three or four Bond-themed adverts before the trailers, and one afterwards, pushing products from Belvedere vodka to Heineken, Land Rover vehicles, and Sony mobile phones.

It makes you wonder how much companies pay to associate themselves with Bond and other huge films doesn't it.