[vipco]

I recon a simple double sided yellow leaflet.

One side a few selected titles with pictures of the cover's , plus a printed list of current releases.
One the other a voucher for ?1 or whatever, off the RRP of any title thats cover is on the other side. ( maybe the slower sellers )

OR

A mini catalogue of Shameless titles, much like the ones you get in BluRay disc cases showcasing all Shameless releases.

Both are simple to produce and gives the casual buyer or someone who's just starting their collection access to the whole Shameless range that might not be in stock in the shop, plus the catalogue number for easy pre ordering.

The booklet is a nice idea but it would prove to be expensive in the long run, plus it would be wasted on casual buyers.

The main idea would be to let people who don't visit the forum but like certain films know whats available here and now n UK stores without costly promotion's.
Just an idea to carry on what the Zavvi promotion started.