Quote:
Originally Posted by gag  how many times have you read so and so low budget film that only cost 8million to make, made 33 million has been hailed a success that a sequel will follow.
So any film that makes over a hundred million + over all the cost can be classed a success surely?
Or am i missing something?
Its just typically proves that everything now is all about money, and more they make the more greedy they get the less satisfied they are. |
I think it's all to do with the bottom line, with films which are cheap to produce and cinemas willing to show for a small fee potentially making a huge profit against major studio films costing hundreds of millions of dollars and having cinemas demanding more money because of 3-D projectors, D-Box seats and other expenses, plus everything that goes into trailing the film at cinemas, on TV, posters for buses, bus stops, buildings and in cinemas (also major plastic or cardboard displays in theatre foyers, special cups, and other promotions) eating into the profit margin potential of something like a Star Trek, Marvel, or Disney film.
Of course, with a known commodity, you don't need the same level of marketing when the 'consumers' at cinemas are already brand aware and just need to be told there is a new film from that series/franchise – the expenditure is all about launching the brand in the first place.