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Originally Posted by bizarre_eye@Cult Labs  I think in a lot of ways they are a pretty good marketing tool and actually enable labels to earn more profit from their releases and quickly too.
There are clearly enough people who are willing to pay £5+ extra for a bit of cardboard and in doing so are also ordering direct from the distributor too therefore ensuring they get the sale and a larger profit because of it. If you consider how much these slipcovers cost to produce (must be pennies each when ordering a bulk lot) then I suspect it can be quite lucrative for distributors to offer these and there are enough suckers, er, I mean fans (  ) who are willing to splash out the extra coinage (and on the day of release too) in order to snag these limited edition covers.
A lot like steelbooks, limited numbered editions, custom packaging and offering limited booklets, all are tools to try and maximise release day sales and are often at a premium price in order for labels to recoup their costs quicker. |
Yeah that's a fair point. For example, Some people don't care much for booklets, but I really like them. In fact I'm pretty disappointed when I open a DVD or blu ray and a booklet isn't included! As you say, if all these things help generate income and lead to new releases, then all the better.